Pricing
Pay for growth, never for orders
One flat subscription. Zero commission on every order, forever. Start on the plan that fits today and upgrade as your restaurant grows — your customer data comes with you.
Starter
Get your menu on WhatsApp and start building your customer database.
billed annually · 20% saved
- WhatsApp interactive menu
- QR menu (per table & counter)
- Direct ordering with cart
- Customer database (auto-built)
- Basic automation (welcome, order updates)
- Feedback collection
- 1 branch · 2 team members
Growth
The full retention engine: CRM, campaigns, loyalty, and analytics.
billed annually · 20% saved
- Everything in Starter
- Restaurant CRM with segments (RFM)
- Marketing automation journeys
- Broadcast campaigns with A/B testing
- Loyalty points, tiers & coupons
- Campaign revenue attribution
- Growth analytics dashboard
- 1 branch · 5 team members
Premium
Multi-branch operations with the full AI layer and integrations.
billed annually · 20% saved
- Everything in Growth
- Multi-branch management
- AI ordering assistant (24×7)
- AI Copilot, churn & CLV prediction
- POS & billing integrations
- Team inbox with roles & permissions
- API access & webhooks
- Advanced analytics & cohort retention
- Up to 10 branches · 20 team members
Enterprise
For large brands and franchises: white-label, SSO, SLA, dedicated support.
annual contract
- Everything in Premium
- White-label & custom branding
- Enterprise SSO (SAML/OIDC)
- Custom SLA & dedicated support
- Unlimited branches
- Audit logs & data export
- Custom integrations
- Annual contract
Prices in INR, exclusive of GST. WhatsApp conversation charges from Meta are passed through with plan allowances — see the credits explainer below.
How WhatsApp billing works
Conversation credits, explained plainly
WhatsApp isn't billed per message — Meta charges per 24-hour conversation, and the rate depends on who started it and why. Every MenuPulse plan bundles a monthly allowance; beyond it, you pay Meta's transparent per-conversation rate with no hidden markup.
- Service conversations — a customer messages you first (an order, a question). Replies inside the open 24-hour window are effectively free under Meta's rules, and MenuPulse always prefers this window to keep your bill low.
- Marketing conversations — you reach out with an offer or campaign using an approved template. These carry Meta's marketing rate; your plan includes a monthly allowance.
- Utility conversations — order confirmations and status updates. Low-cost and usually covered by your service allowance.
Included every month
| Allowance | Starter | Growth | Premium |
|---|---|---|---|
| Service conversations | 500 | 2,000 | 8,000 |
| Marketing conversations | 100 | 1,000 | 5,000 |
| Beyond allowance | Pay-as-you-go at Meta's published rate — volume discounts on Premium. | ||
Enterprise plans use contract rates. You keep ownership of your WhatsApp Business number and Meta account — MenuPulse never resells it.
Compare plans
Everything in every plan, side by side
| Features | Starter | Growth Most popular | Premium | Enterprise |
|---|---|---|---|---|
| WhatsApp Ordering | ||||
| Interactive WhatsApp menu | ||||
| QR-to-WhatsApp menus | ||||
| Direct ordering & cart | ||||
| Payment links (Razorpay / Stripe) | ||||
| Table reservations | — | |||
| Cart recovery messages | — | |||
| AI ordering assistant (24×7) | — | — | ||
| CRM & Customers | ||||
| Auto-built customer profiles | ||||
| Order & visit history | ||||
| RFM & behavioral segmentation | — | |||
| CLV, AOV & visit frequency | — | |||
| Churn & CLV prediction (AI) | — | — | ||
| Consent ledger (GDPR / DPDP) | ||||
| Marketing & Loyalty | ||||
| Welcome & order-update automation | ||||
| Win-back, birthday & reorder journeys | — | |||
| Broadcast campaigns & A/B testing | — | |||
| Loyalty points, tiers & coupons | — | |||
| Referral programs | — | |||
| Campaign revenue attribution | — | |||
| AI campaign generator | — | — | ||
| Operations & Platform | ||||
| Branches included | 1 | 1 | Up to 10 | Unlimited |
| Team members | 2 | 5 | 20 | Custom |
| Team inbox & assignment | — | |||
| POS & billing integrations | — | — | ||
| API access & webhooks | — | — | ||
| White-label & custom domain | — | — | — | |
| Enterprise SSO & SLA | — | — | — | |
| WhatsApp Conversation Credits | ||||
| Service conversations included* | 500/mo | 2,000/mo | 8,000/mo | Custom |
| Marketing conversation allowance* | 100/mo | 1,000/mo | 5,000/mo | Custom |
| Extra credits | Pay-as-you-go | Pay-as-you-go | Volume rates | Contract rates |
* Conversation allowances reset monthly. Extra credits billed at pass-through rates. Prices exclusive of GST.
Pricing FAQ
Questions owners ask before they switch
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